You drop toast and it always lands butter side down on the floor. Now it's said that cats always land on their feet. So if i were to strap a slice of toast butter side up on the cats back and threw it off a roof, what would happen? Would it hover?
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What is the secret ingredient for a mediocre bank advert?
A man in a hat? A nice shiny credit card?
No, nothing is more comforting in times of financial trouble than.. a cake and an airbed.
After reading mountains of comments over the last few days, i want to get people who read this blog to tell me what they think of this ad. From reading comments you get alot of varying opinions and from that you get alot of insights that you wouldn't usually come across.
This ad was just chosen at random, but if you read this, leave a comment on what you think about the ad.
Scamp's post about Youtube has led me to discover something i didn't know
There are alot of exciting things going on. Some good, some bad.
Tonight i have one of those feelings that apply to numerous things.
Two more days to go up here in Edinburgh! Really enjoyed being up here and learning a ton of stuff. Feel like i've moved on a lot and loads of good things are on the horizon.
Today i saw Somers Town. As most people will be aware it was written by Mother and directed by Shane Meadows. It was really simple and gave the story a very real and genuine feel. It felt untainted and very straight forward which i liked alot. Beautifully shot, i'm not a fan of black and white film but this felt like it should be, colour seemed to give the story to much distraction. One of my favourite things about it was the soundtrack. Lovely folk instrumentals interrupted the dialogue and it just felt like a very honest film of an everyday story. Anyone seen it?
So i've had a bit of a busy time this last week. Placement has been great, learning so much about working in an agency and how reviews/meetings/clients all work. Obviously it differs in every agency but it's all really really interesting. Had some ridiculously funny moments as well so it's all good fun. Been working on about 3 briefs this week, as well as attending some 5-a-side football after work and a party at a local production company which was great. Meeting loads of new people and it's great being able to get insight like this into the industry, invaluable stuff that you just can't get from a course.
Working on my book on the weekends also, it's really starting to pull together now. Pretty exciting, i feel like it''s so much better than my last stuff already but obviously time will tell. Getting good feelings though and all the hard work seems to be paying off.
I am feeling pretty run down with working all week and then doing my book on a weekend but i'm finding time for other things too and i'm enjoying myself so that's the main thing.
I'm seeing things alot clearer now and really trying to look at Brands and how they are successful and the ways people are using advertising to re-enforce their brand messages. I used to watch some ad's and go 'that's shit' or 'thats not funny' etc but i've kind of stopped myself recently and thought does it work? Does it serve the purpose for the target market? Am i part of it? and trying to look at the thought processes behind it all.
Maybe i'm driving myself mad but i think i've been enlightened in the last 2 weeks about alot of things.
Another 2 weeks of placement to go, it feels like i've just started really but i'm going to make sure i take everything i can from it whilst i'm there.
If you made it down this far then well done!
A perfect example of creativity and selling.
But don't fret - it's in fact the plot of the promo video for his new track 'Everything Is Borrowed', which is the title track of The Streets' fourth album. The truth behind the eviction rumours was reinforced by a nice message from the guy who played the locksmith in the video. He thanked Skinner for a good day out and for posing for photos. Fiction can be stranger than truth, it seems. - XFM News.
The power of blogs.
Monday - Work
Who would have guessed it.
Remove dents in carpeting
Well i'm sitting in a bar in Edinburgh after a good 3/4 hours trying to arrange something so that i'm not sleeping on a street corner! Numerous plan's have fallen through but i've got a bed tonight and hopefully i'll have everything sorted for a month by tomorrow lunch time! With it being Edinburgh fringe festival it's a bit mental but should be a good month as there will always be something good going on!
On topic; My first day was good! Two hour drive up to Edinburgh, arriving early for a nice change! A few short introductions and on with my first brief, i haven't asked if i can talk about what i'm doing yet but i'll just leave it that it's one of the major accounts. Agency has a really nice feel about it and had time to sit out in the garden and take in some sun on my lunch. Not much else to report until i know what i can and can't say.
I'll stick some pictures tomorrow!
Until then i'm going to enjoy my well deserved pint!
So, off to Edinburgh and NewHaven tomorrow. Really looking forward to getting my first agency experience. I'm going to try and update the blog with what i'm doing each day and maybe even post some pictures/videos if i get a chance.
Just been watching this Showreel from CST, really makes you think about what advertising is about and stuff that can often get lost in the 'creative' part of the job, like selling and getting your brand or product noticed by joe average, arguably the most important person in the whole equation.
Since my London visit in June, i've been really busy with things both to do with Advertising and things out of it. Latitude Festival, Touring with my friend Jack Summer for 2 weeks, Recording an album with my band. A lot has happened and now things are just gathering speed.
Just got back from Latitude yesterday, had an amazing time and saw some great bands. Sigur Ros blew me away and Interpol were particularly good.
Decided to stick up some old strategies from my last book. Still have to photograph the executions but might as well put up the strats.
Big Yellow Self Storage Company - Hoarders paradise
Elastoplast - The Human puncture repair kit
Greenflag - Starting Cars. Not Conversations
Bacofoil - Do lunch for breakfast
HP Brown sauce - Mayonnaise for blokes
Heinz - You wouldn't run off with a stranger
Bic - Official sponsors of the kleptomaniac society
A selection of strategies from my previous book.
Currently working on a new book. First product being 'Worthington's Creamflow Bitter'
Any comments on the strategies above appreciated! Some went down well other's not so much so be interested in what you all think.
I'm off on my travels again today.
I've been trailing blogs and websites trying to find interesting stuff about advertising, I've been reading loads of blog but then i end up reading everything and can't find anything else that i can get into. This is something i have known about but yet to read until last night;
Well i'm finally back from nearly a month of neglecting the blog!
This week my attention has been directed to a different project. I'm busy recording a debut album with my band Fall Short! Conform!
Back after 3 days of Crits, meetings and very useful advice. Overall i had a great time and met some really important people which was brilliant.
Well my blog has finally been taken off the black list for no reason!
Each week I intend to pick an Ad I think is particularly good and worth sharing. Going to try and keep this up every week, as long as there continues to be a stream of ad's worth showing!
Today i started reading a new book
Discipline: CopywriterDestination: LondonAd land is what i seek, but only the good part of town. Free from the gags and cliche. And this is a log of how i'm going about doing exactly that.
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