Saturday, 28 November 2009

The Highest Point in the World

from this nice blog by Blake

Monday, 16 November 2009

Hello. I'm here to be Polarized.

It seems that brands want to be loved. Thats a fair assumption. 

But wanting to be loved isn't very good, when they have no intention of making it happen.

You watch TV and see Ad after Ad that could be for anything, no real style or feel.
It's all wallpaper, until you get a nice little animation which splits it up. You take notice.

Brands have to polarize. they have to be the 1 out of 6 ad's that you actually see in a tv break. 

The circle not the square.

But it seems like they just expect to be loved.

How about actually doing something non conventional? Doing something for people. Make them laugh. Help them with a problem. Do these things and you can still make money. Infact you can make more money. 

Essentially, what i'm talking about is Marmite.

Marmite. You either love it or you hate it.

Around 40 consumers have been invited to join the ‘Marmarati' secret society. To create a new variant product using Marmite. People actually want to do that. Why? Who knows. Who cares? They want to be involved, so let them.

Say people hate your brand and talk about it on facebook and twitter. The thing to remember is they still talk about it. You're in the discussion. You're there and now you're in there you can change peoples minds. Be news worthy, be interesting.

Sunday, 15 November 2009

The Machine Trundles on

Yeah, yeah everyone is talking about X Factor and ofcourse about Jedward. 

They're still there, they're still getting the votes.

But with all their popularity it's suprising a brand hasn't latched onto the huge internet potential they have.

Ofcourse maybe they have and i haven't seen it yet?

Anyway. why don't Brylcreem get onto it. There's all this sort of stuff floating around.

It's ready made for this Social Media thingy

That Social Media Thingy

I went to a talk by Steve Davies in Newcastle recently about Social Media and how brands can use it successfully. I've heard plenty stories from Ford to Dell of how to use it and how not to use it. But it's an interesting subject and something worth refreshing on as it gains momentum in marketing budgets.