Sunday, 26 April 2009

What Amerigo discovered

As everyone knows, the man who discovered America was poorly rewarded for his efforts. 

Chistopher Columbus made the mistake of looking for gold and keeping his mouth shut.

Amerigo Vespucci didnt. He was 5 years behind Christopher. But he did 2 things right.

First, he positioned the New World as a separate continent, totally distinct from Asia. This caused a revolution in the geography of his day.

Second he wrote extensively of his discoveries and theories. Especially significant are the five letters of his third voyage. One (Mundus Novus) was translated into 40 different languages over a 25-year period.

Before he died, Spain granted him Castilian citizenship and gave him a major state post.

As a result, the Europeans credited Amerigo Vespucci with the discovery of America and named the place after him.

Christopher Columbus died in jail.

Share you're ideas and the rewards will be bigger.

Taken from a book called 'Positioning' by Jack Trout & Al Ries

Monday, 20 April 2009

TED of the week (2)

Do schools kill creativity?
Sir Ken Robinson

Wednesday, 15 April 2009

Car or train insurance?

It struck me recently how bizarre this photograph is. 

One of hundreds of Swift-cover car insurance posters that are displayed at Metro station platforms, a system where thousands of people travel to work by train.

 I'm fully aware a lot of these people may own a car and simply travel by the Metro system for convenience, but surely this is the wrong medium to be advertising in.

 If it was a one off poster then fair enough, but almost every Metro station seems to have multiple posters like this. 

The same day i saw the same poster as a bus back, the ideal medium for it. 

For insurance that claims it saves you money, they don't half waste a lot of it.

Monday, 13 April 2009

TED of the week (1)

New feature on the Biscuit Barrel.

TED Lecture of the week (1)

Tidying up art

Available everyweek, a Biscuit Barrel approaved TED Lecture

Hesse & Hombre

Here's a new blog for all 4 of you to look at!

Look like paper

Got sick of the old blog layout and since i'm not good with HTML it'll now look like old paper for the time being.

Exciting developing updates are just around the corner

and heres a picture of a roof top to celebrate this momentous occasion!