Tuesday, 26 January 2010

Just shove a VO' on it!

Every once in a while you see an Ad you really like. It makes you stop what you're doing and look. Then it ends and you carry on.

This ad for the RAC made me do that recently. Great shots, great direction, great music. 
Job done so i thought.

Until the other day, i saw the same ad on TV. 

This time it had a voiceover. (Can't find it on YouTube)

Telling you how the RAC can help you, be there first and do all the things you need to get you back on the road. 

It always interests me to see this happen.

The ad gets made.

The figures don't change.

The ad gets scrutinized.

Put a voiceover on it.

Put the ad out again. 

Then what?

Who knows if it now works. They are lucky that a voiceover can be so easily put over the top of this ad, there will be many more out there that simply can't be changed all that much and that adds up to a lot of wasted cash & time.


@tom_1986 said...

I haven't seen the one with the voice over but I agree that it shouldn't need one.