Would you believe it? Humour still exists!

So, what do we think?

I think YES. Mother are back

Different, funny and a bit mad. 

This will stand out. 

Oh and...

How could i forget.

Work out there doing the business.

My favourite picks of the last week or two unless i've forgotten something!? 

Feel free to correct in the comments. 

Art Direction is coming in for some kudos.

and then this by RKCR/Y&R.

The simple idea wins.

Mobilogo

You Stole

You're in a band. You have no money, no record label, no manager, no tour bus. 

You have a bunch of songs you've written. You have a myspace with 1000 plays but what can you do to really get noticed?

Be clever.

This is a way that a lot of people are choosing to promote themselves.

Taking an upcoming release from a major band and releasing leaks of their songs. or rather titling your songs as a leak from their album.

It gets hits, it gets press. People say they love it. But then it comes out it's not them.

What's to gain from this? You get people to listen to your music first of all.

Will they actually visit your myspace? Buy your CD's? Become a fan? Who knows.

Here is an example. 

What are the long term benefits of this?

Well looking at a similar example from a couple of years ago, 

Coldplay released Viva La Vida with a lot of controversy. 

A band called Creaky Boards said they'd ripped them off. 

(okay it's not exactly the same but go with it)

There was a lot of press about it.

So where are they now?

Well they have just 3000 friends on myspace. 

If that's anything to go by then the jury is still out on this one.

Targeting your Market

Many would deem this the best Lynx commercial produced by BBH London. 

A lovely film that stands apart from the dross of most commercials and even some programmes.

It shows great thinking, great direction, a lovely soundtrack and a subtle idea that is slowly released, which in the end shows the product to be the king.

But it didn't work.

It was apparently the worst performing Lynx ad done to date.

Sales didn't shoot up. Men didn't rush out to buy a can.

And that is the very real truth of the state of most advertising.

Done to win awards, done to look great, done to sound great. 

But talking to the right people, no. Selling product, no.

The people who buy Lynx paid no attention, it wasn't right for them. It was too intelligent, it was too complex, too slow, too subtle.

and that is a real lesson to someone like me. Trying to get a job in this industry. In this climate.

A couple of days in London give good perspective.