It's Pitch O'Clock

Budweiser has decided it wants a change. 

The UK account (Fallon) and the Ireland account (DDB) are both up for pitch.

As well as Budweiser, Beck's has also decided they want a new agency. According to Campaign, Lowe resigned the account but it sounds mutual. 

So that's £5.5 million for Budweiser and £25 million for Beck's. 

Of course both are owned by Inbev so it's no real surpise their both up for pitch.

When brands go up for pitch i always assume they're not happy with how the ad's are going at the moment, but i'm sure there is more to it than that. 

But can anyone remember the last great beer ad? 

Sure, the Bud spot up there is good but it's not something you will remember like Wassup or John Smiths (TBWA/London are on the pitch list for Budweiser). Beck's latest spot below didn't exactly blow me away, i know it's said beer is such a difficult product to advertise but it's also one of the briefs everyone seems to want too.