Bing.com

So i've heard a lot about this Bing.com 

A new search engine by Microsoft, except they're calling it a 'decision engine'

it's more than a search engine apparently.

Now it may just be me, but i've used it and searched a few things. Asked a few things and it seems very 'googley', on first glance i can't see any major differences with searches and more to the point i don't see any reason to change to using Bing.com for my searching needs.

Looking at it on a very basic level, i'm actually wondering why it exists?

Do we have no search engines - NO

Do the ones we have not work? - NO

Is there actually any need for a new one? - NO

This is what it looks like - 

Deffinatly not the most pleasing to the eye. This is what a search result looks like -

Is it just me is there something very google again. But it looks like it's been designed by a 12 year old who just found out that Powerpoint exists?

Again i also have a problem with the ad's they've just launched in support of it. I have a problem with a lot of this stuff don't i?

JWT New York are usually brilliant, but this ad at over a minute long is just bizarre. They go on about this and that, failing to tell you what it's about for at least half of film.

 Now wouldn't it have been a better idea to create 20 x 5 second executions of a search and a result. Actually showing it's effective and not talking a load of gibberish. Surely this 'decision engine' is supposed to get you the right results FAST? 

Or why not do something ONLINE the medium that it's actually based in? 

How many people have Google as their home page when they load up their internet browser? (i do)

Why not try and change online users actions with a campaign to replace your home screen? Wouldn't that be targeting the right people as well as actually producing results at the same time?

Time will tell what will happen with bing. Even so going after Google seems extremely naive from Microsoft. We already have Yahoo and Ask? amongst a hundred others. 

Do they really think they can topple Google with this half hearted attempt?