Chistopher Columbus made the mistake of looking for gold and keeping his mouth shut.
Amerigo Vespucci didnt. He was 5 years behind Christopher. But he did 2 things right.
First, he positioned the New World as a separate continent, totally distinct from Asia. This caused a revolution in the geography of his day.
Second he wrote extensively of his discoveries and theories. Especially significant are the five letters of his third voyage. One (Mundus Novus) was translated into 40 different languages over a 25-year period.
Before he died, Spain granted him Castilian citizenship and gave him a major state post.
As a result, the Europeans credited Amerigo Vespucci with the discovery of America and named the place after him.
Christopher Columbus died in jail.
Share you're ideas and the rewards will be bigger.
Taken from a book called 'Positioning' by Jack Trout & Al Ries
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