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What is the secret ingredient for a mediocre bank advert?
A man in a hat? A nice shiny credit card?
No, nothing is more comforting in times of financial trouble than.. a cake and an airbed.
After reading mountains of comments over the last few days, i want to get people who read this blog to tell me what they think of this ad. From reading comments you get alot of varying opinions and from that you get alot of insights that you wouldn't usually come across.
This ad was just chosen at random, but if you read this, leave a comment on what you think about the ad.
Scamp's post about Youtube has led me to discover something i didn't know
There are alot of exciting things going on. Some good, some bad.
Tonight i have one of those feelings that apply to numerous things.
Two more days to go up here in Edinburgh! Really enjoyed being up here and learning a ton of stuff. Feel like i've moved on a lot and loads of good things are on the horizon.
Today i saw Somers Town. As most people will be aware it was written by Mother and directed by Shane Meadows. It was really simple and gave the story a very real and genuine feel. It felt untainted and very straight forward which i liked alot. Beautifully shot, i'm not a fan of black and white film but this felt like it should be, colour seemed to give the story to much distraction. One of my favourite things about it was the soundtrack. Lovely folk instrumentals interrupted the dialogue and it just felt like a very honest film of an everyday story. Anyone seen it?
So i've had a bit of a busy time this last week. Placement has been great, learning so much about working in an agency and how reviews/meetings/clients all work. Obviously it differs in every agency but it's all really really interesting. Had some ridiculously funny moments as well so it's all good fun. Been working on about 3 briefs this week, as well as attending some 5-a-side football after work and a party at a local production company which was great. Meeting loads of new people and it's great being able to get insight like this into the industry, invaluable stuff that you just can't get from a course.
Working on my book on the weekends also, it's really starting to pull together now. Pretty exciting, i feel like it''s so much better than my last stuff already but obviously time will tell. Getting good feelings though and all the hard work seems to be paying off.
I am feeling pretty run down with working all week and then doing my book on a weekend but i'm finding time for other things too and i'm enjoying myself so that's the main thing.
I'm seeing things alot clearer now and really trying to look at Brands and how they are successful and the ways people are using advertising to re-enforce their brand messages. I used to watch some ad's and go 'that's shit' or 'thats not funny' etc but i've kind of stopped myself recently and thought does it work? Does it serve the purpose for the target market? Am i part of it? and trying to look at the thought processes behind it all.
Maybe i'm driving myself mad but i think i've been enlightened in the last 2 weeks about alot of things.
Another 2 weeks of placement to go, it feels like i've just started really but i'm going to make sure i take everything i can from it whilst i'm there.
If you made it down this far then well done!
A perfect example of creativity and selling.
But don't fret - it's in fact the plot of the promo video for his new track 'Everything Is Borrowed', which is the title track of The Streets' fourth album. The truth behind the eviction rumours was reinforced by a nice message from the guy who played the locksmith in the video. He thanked Skinner for a good day out and for posing for photos. Fiction can be stranger than truth, it seems. - XFM News.
The power of blogs.
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